top of page


Potential Problems With Beauty Product Consumer Claims
We have all seen many a product boasting words like "improves skin texture", "shrinks the appearance of pores" , or "reduces fine lines...
Feb 29, 20243 min read


The Role of Collagen in Skin and Skincare
"Collagen" is a very commonly buzzed about word in skincare, especially when it comes to the marketing of products for the anti-aging...
Sep 24, 20224 min read


Some Problems With the Term "Clean Beauty"
The phrase “Clean Beauty” is often used as an alternative to the term “ Green Beauty” to describe products made with plant-derived or...
Apr 8, 20202 min read


Beauty Opinion: Sales Tactics Within Beauty Marketing (And Who is Not to Blame)
It is not yet Thanksgiving, but for months, we have been seeing that the flood Holiday beauty collections and enticing discounts is in...
Nov 13, 20194 min read


Misleading Claims in Beauty Advertising (And What to Keep in Mind)
For all the fun aspects it brings us, the beauty industry is a business. It's easy to forget this when searching for a remedy to a...
Sep 11, 20194 min read
bottom of page